Landscaping Growth Packages: Managed Growth Under One Team
Landscaping growth packages put marketing, AI, website work, and reporting under one accountable team, so leads, follow-up, crew capacity, and revenue are managed together.
Pick the tier that fits your revenue and market
Every tier is the full growth system. Higher tiers add markets, branches, automation depth and reporting cadence.
One market, one service line, focused execution for dependable growth.
- One market, one core service
- Local SEO + Google Business Profile
- One paid channel managed
- Website care + monthly reporting
Multi-service growth with broader campaigns and stronger follow-up.
- Multi-service, one or two markets
- SEO + two paid channels
- AI receptionist + speed-to-lead
- Bi-weekly priorities + reporting
Multi-branch execution with the full AI and automation layer.
- Multi-branch, multi-market
- Full channel mix + creative
- Full AI + automation layer
- Weekly cadence + margin reporting
Franchise systems, complex integrations and multi-team governance.
- Franchise + acquisition systems
- Custom integrations + software
- Dedicated pod + governance
- Executive reporting cadence
Ad spend is not included in any tier and is billed directly by the platforms.
We work across the ad and search platforms your growth runs on, and alongside the field software your crews already use.
Platform and software names are shown for identification only. All trade marks belong to their respective owners.
Every line item, across all four tiers
Grouped by service area. The header and category bands stay put as you scan, and the info icon on each line explains what it means.
| Included in each tier | FoundationFrom $2,000/moOne market, one profitable service line. | Most chosenScaleFrom $5,000/moMulti-branch delivery and reporting. | ||
|---|---|---|---|---|
| SEO & Local Search | ||||
| Keyword research | 15 keywords | 80 keywords | ||
| On-page optimisation | 10 pages | 60 pages + schema | ||
| Technical SEO | Quarterly crawl | Monthly + Core Web Vitals | ||
| Google Business Profile | 1 profile | Up to 6 profiles | ||
| Bing Places & Apple Business Connect | Not included | Bing + Apple | ||
| Local SEO | 1 service area | Up to 6 areas | ||
| Multi-location SEO | Not included | Included | ||
| Service-area pages | 1 per month | 4 per month | ||
| Local citations | 10 core directories | 50 directories | ||
| Review generation | Request template | Branch-level engine | ||
| Content & Blogs | ||||
| Blog articles | 2 per month | 8 per month | ||
| SEO content writing | 1 page per month | 4 pages per month | ||
| Project write-ups | 1 per month | 4 per month | ||
| Seasonal content calendar | Seasonal outline | Multi-branch calendar | ||
| Content refresh | 1 per quarter | 4 per month | ||
| Internal linking | Monthly pass | Link architecture | ||
| Content marketing strategy | Not included | Monthly plan | ||
| Social Media Marketing | ||||
| Platforms managed | 2 (Facebook, Instagram) | 4 (+ YouTube or TikTok) | ||
| Posts per month | 8 posts | 24 posts | ||
| Short video and reels | 1 per month | 6 per month | ||
| Static graphics | 6 per month | 20 per month | ||
| Stories | 4 per month | 20 per month | ||
| Community management | Weekdays | Daily + escalation | ||
| Follower growth programme | Not included | Included | ||
| Crew photo direction | Shot list | Monthly capture plan | ||
| Social media strategy | Standard plan | Per-branch plan | ||
| Paid Search | ||||
| Google Ads management | Included | Included | ||
| Google Local Services Ads | Not included | Included | ||
| Microsoft & Bing Ads | Not included | Included | ||
| Call-only campaigns | Not included | Included | ||
| Multi-location PPC | Not included | Included | ||
| Active campaigns | 2 campaigns | 8 campaigns | ||
| Search-term management | Monthly review | Weekly + scripts | ||
| Managed ad spend guidance | Up to $3,000/mo | Up to $30,000/mo | ||
| Paid Social & Display | ||||
| Facebook ads | Included | Included | ||
| Instagram ads | Included | Included | ||
| YouTube ads | Not included | Included | ||
| TikTok ads | Not included | Optional | ||
| LinkedIn ads | Not included | Included | ||
| Pinterest ads | Not included | Optional | ||
| Display & retargeting | Not included | Included | ||
| Media planning & buying | Standard split | Full media plan | ||
| Creative Production | ||||
| Static ad creatives | 6 per month | 30 per month | ||
| Video ad creatives | Not included | 5 per month | ||
| Ad copy variants | 4 variants | 20 variants | ||
| Landing pages | 1 page | 6 pages | ||
| A/B tests | 2 per month | 10 per month | ||
| Brand assets | Standard templates | Full asset set | ||
| Web Development | ||||
| Maintenance & support | 4 hours per month | 16 hours per month | ||
| New pages built | 1 per month | 4 per month | ||
| WordPress development | Included | Included | ||
| Website redesign | Quoted separately | Phased rebuild included | ||
| Speed & Core Web Vitals | Quarterly check | Continuous | ||
| Security, backups, uptime | SSL + backups | + 24/7 uptime | ||
| Forms & estimate requests | Standard forms | Routed by service | ||
| Tracking & analytics setup | GA4 + conversions | + server-side | ||
| AI & Automation | ||||
| Missed-call text-back | Included | Included | ||
| AI receptionist | Not included | Business + after hours | ||
| AI website chatbot | Not included | Included | ||
| AI appointment scheduling | Not included | Included | ||
| Speed-to-lead automation | Included | Included | ||
| Estimate follow-up | 1 sequence | By service line | ||
| Review & referral automation | Request only | Full workflow | ||
| Contract renewal automation | Not included | Included | ||
| Lead routing & qualification | Single owner | Across branches | ||
| CRM / field software sync | Not included | CRM + field software | ||
| Workflow monitoring | Not included | Weekly check | ||
| Email & Retention | ||||
| Campaigns per month | 2 campaigns | 8 campaigns | ||
| Automated sequences | 1 sequence | 6 sequences | ||
| Segmentation | Basic lists | Predictive | ||
| Templates per month | 2 templates | 8 templates | ||
| List growth | Basic capture | Automated building | ||
| Deliverability | Monitoring | Deliverability guard | ||
| Reporting, Strategy & Support | ||||
| Reporting cadence | Monthly | Weekly | ||
| Call tracking | Included | Included | ||
| Attribution & offline conversions | Basic | Multi-point | ||
| Dashboard | Standard | Live dashboard | ||
| Strategy calls | 1 per month | 4 per month | ||
| Consulting access | Not included | Monthly | ||
| Team | Shared team | Senior strategist + specialists | ||
| Support response | 24 hours | 6 hours | ||
| You own every account | Included | Included | ||
Vortox Lab vs a generalist agency vs hiring in-house
Same budget, three very different outcomes for a landscaping company.
The three things we never hide
Publishing this up front converts better than burying it in a contract.
Ad spend
Google, Meta and LSA budgets are billed directly by the platforms and never marked up. You keep full visibility and control.
Activation fee
A one-time onboarding fee covers audit, account setup, tracking and the first build. Quoted in writing before you sign.
Minimum term
A 90-day initial term so the system can prove out, then month-to-month. Cancel with 30 days notice, accounts stay yours.
The Package Changes When the Landscaping Calendar Changes
Full service landscaping marketing should not spend the same way in every month. Marketing demand peaks around April and September, then drops sharply in November.
January to March
Build call handling, follow-up, website tracking, reporting, and campaigns before warm weather creates the workload.
April to June
Run demand around actual crew capacity, answer peak call volume, and stop low-value work from filling profitable routes.
September to October
Protect renewals, sell fall work, prepare snow campaigns where relevant, and plan next season before the November cliff.
November to December
Switch from buying leads you cannot service into systems, renewal work, snow response, or an agreed winter hold at 50% of the active management fee.
Choose the Tier by Constraint, Then Check Revenue
Revenue is a useful first filter, but it does not decide the package alone. A single-market company with three profitable service lines can require more work than a larger maintenance operator with stable routes and clean reporting.
Foundation is the planning starting point when one market and one service line need focused execution. Move higher when calls, campaigns, website work, or CRM cleanup create several active workstreams.
Growth is the planning starting point for established operators selling several services, managing more follow-up, and needing broader website and campaign work without a multi-branch reporting layer.
Scale is the planning starting point when branches, managers, AI workflows, attribution, and service-line reporting must run together. Crew capacity and branch accountability matter more than raw lead volume.
Enterprise is the planning starting point for franchise systems, regional teams, complex integrations, governance, and executive reporting. The written audit defines responsibilities before the custom fee is proposed.
Franchise systems, acquisitions and complex integrations need custom software, a dedicated pod and executive reporting. Enterprise is scoped to your structure.
One market, one service line and focused execution for dependable growth.
- One market, one core service
- Local SEO + Google Business Profile
- One paid channel managed
- Website care + monthly reporting
What Landscaping Growth Services Do in the First 90 Days
The first quarter establishes ownership, fixes measurement, launches the agreed priorities, and creates a reporting rhythm the owner can inspect without chasing four vendors.
Audit and control
- Accounts and access confirmed
- Baseline measures documented
- Seasonal priorities agreed
Build and launch
- Priority workstreams launched
- Lead routes tested
- Reporting dashboard checked
Measure and adjust
- Monthly review completed
- Weak handoffs corrected
- Next priorities issued
Two companies, two tiers, real work
Named case studies with the exact package each one runs. No invented figures.
our case study library
Multi-branch commercial maintenance company running the full AI and automation layer. Named case study — no public figure supplied.
read the case study
Cedar & Stone Design-Build
Residential design-build studio using SEO, two paid channels and speed-to-lead. Named case study — no public figure supplied.
read the case studyTen questions about price, scope, term and risk
Is ad spend included in the monthly price?
No. Ad spend is billed directly by Google, Meta and LSA and is never marked up. The package fee covers management, build and reporting only. Compare the four tiers.
Why does pricing start at $2,000 a month?
That covers a real team running local SEO, one paid channel, website care and monthly reporting for a single market. Below that, coverage is too thin to move booked jobs reliably.
Is there an activation or setup fee?
Yes, a one-time onboarding fee for audit, account setup, tracking and the first build. It is quoted in writing before you sign — see what is not included.
What is actually included in each tier?
Every tier is the full growth system across marketing, AI, technology and reporting. Higher tiers add markets, branches, automation depth and cadence. The full comparison table lists every line item.
Can I move between tiers?
Yes. Most companies start on the tier that fits their revenue band and move up as markets or branches are added. Changes take effect the following month.
What if I only need one service?
The model works because the pillars connect — campaigns fail when calls, website or follow-up fail. Foundation is the smallest sensible scope; single point services are handled through consulting.
Is there a minimum contract term?
A 90-day initial term so the system can prove out, then month-to-month with 30 days notice to cancel. SEO and content need a season to compound.
Can I pause over winter?
Yes. A winter-hold rate keeps SEO, website and systems work running at reduced cost while paid demand pauses, so spring launches from strength. See winter hold.
Who owns the accounts and data?
What if it does not work?
You get a written priority list from the audit before committing, weekly visibility on the work, and month-to-month terms after 90 days. No lock-in, no hidden dashboards. Start with the free growth audit.