Who you actually work with
A small senior team. The people in the audit are the people who run the account, and you get their names and their calendars, not a rotating pool.
Nine people, one operating rhythm
Every engagement has a named partner, a technical owner and a specialist for the discipline your constraint sits in.
Umair Sajid
Leads the commercial side of every engagement: pricing, route economics, lead handling and the reporting that ties spend to booked work. Writes most of the benchmark research.
Afaq Ahmed
Owns architecture, integrations and automation. Maps every system and handoff before a single platform is bought or replaced.
Rachel Nolan
Runs local and organic search across multi-branch operators, from map-pack visibility to migrations that do not cost a season.
Marcus Webb
Builds paid programmes that pace against crew capacity and backlog rather than against a monthly budget target.
Sana Iqbal
Designs conversational agents, qualification rules and human fallbacks, and decides where automation should stop.
Daniel Reyes
Advises on CRM and field software selection, data ownership and the sequencing of a multi-year technology roadmap.
Hina Qureshi
Turns field work, project notes and approved photography into service pages and proof that read like the company, not like an agency.
Bilal Rehman
Builds the measurement layer: call tracking, offline conversions and branch-level reporting without a data warehouse.
Claire Donovan
Runs the monthly operating rhythm, keeps actions owned and makes sure the review earns its place in the calendar.
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The newsletter carries the research this team publishes each quarter.